OnePlus has been trying to craft a full-blown, "flagship killer" of a smartphone since day one, but how successful it's been is up for debate. From my perch, the company's first phone proved that a relatively unknown startup could build a high-caliber handset and a die-hard fanbase around it. Its second-generation device pushed it even further into the big leagues. And now there's the $399 (£309) OnePlus 3, which launches today. Make no mistake: The competition is even fiercer than ever, but OnePlus is trying to meet the challenge. Best of all, that pain-in-the-ass invite system is finally gone. Suffice to say, this year's launch is a big deal for OnePlus, and it's only fitting that the OnePlus 3 mostly represents this young company at its best. Indeed, right now you'd be hard-pressed to find any other phone this good for this price
Pros
First-rate performance
Excellent build quality
Mostly stock Android, plus some neat features
Dual SIM support
!It's $399
Cons
Ships with a few minor bugs
Limited memory options
Dash charger doesn't work with all cables
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Summary
OnePlus is back with its third-generation flagship phone, and it has more than enough horsepower to duke it out with devices twice its price. The phone's construction feels first-rate too, and OxygenOS -- the custom version of Android it runs -- could easily please stock aficionados and dedicated tweakers. It's not perfect, though: You only have one choice for storage (64GB) and the included super-fast charger sometimes isn't super-fast after all. Still, considering what the company is asking and how great everything else is, the OnePlus 3 represents the best balance of price and performance
you can find
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